Sex and the city

um – three words to say about this movie – Product. Placement. Much?

Starting with Diane Von Furstenburg and continuing on through;

Apple Macbook Pro

Apple iPhone

Pret a Manger

Escada

Gucci

Vivienne Westwood

LaCroix
etc etc etc

yeah – I can understand the Manolos being name checked, but is the rest really necessary?  very single brand label was facing the camera from the Pret lunch bags to the Gucci bags after Samantha’s shopping trip.  Every shop they happened to be in while taking on the phone had a shot of the sign before entering it.

As for the storyline – it was pretty much as expected…

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